Alternative Car Fuels Talk

Carbonated drink giant, Coca-cola Enterprises (CCE), has recently announced that they are set to added more than double of their present hybrid electric delivery trucks. The company is reported to hold a 142 trucks. With the addition of 185 new hybrids, the CCE is now holds the larget hybrid fleet in the whole of North America.

Adding to the upgrading of their vehicles, CCE also said that they now have a heavier duty hybrid tractor. The said vehicle is aimed at supporting a 55,000 lbs gross vehicle combination weight. The said innovation is a welcome development for the company’s 33,000 lbs gross vehicle weight.

CCE’s newest truck is designed with a hybrid powertrain for heavier loads. The new hybrid tractor is also in line with CCE’s campaign toward less energy consumption. The new truck is said to consume 305%less fuel that that of its old counterparts. CCE officials also said that the truck is said to produce 30% less of their old hybrid truck’s emissions.

The popular beverage company is not entirely new to the hybrid campaign. CCE has, in fact, started their research for hybrid trucks since 2001. The company has partnered with their suppliers in the search for hybrid electric trucks.

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Dictionary meanings of words are not necessarily the generally accepted nuances of the words or phrases. Take the words “sustainable energy” and “alternative fuels”. Used almost interchangeably to mean fuels that will sustain the earth and not destroy it, green groups feel that any other meanings are not valid. And their theory was put to the test earlier this summer when they lodged a complaint against Royal Dutch Shell PLC.

Apparently Shell launched an advertising campaign whereby they claimed “the challenge of the 21st century is to meet the growing need for energy in ways that are not only profitable but sustainable”. The full page ad was promoting Shell’s exploration in Canada’s tar sands and production of synthetic oil as well as their plans to build the US’ largest oil refinery in Texas.

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